The copywriting blog

bad copywriting

Here’s an example of some dodgy writing we’ve looked into recently and it nearly made us cry. It’s copywriting for a job advert (quite a dull job actually) , but there’s not reason why a dull job needs a dull advert.

Have a look at this paragraph and see if it makes you want to apply.

The achievement of significant improvements in environmental protection through the systematic identification of operational implementation requirements will be a fundamental outcome of the Environmental Compliance Manager’s activities, as will the leading on identification of cross University process requirements and supporting their implementation. 

“Operational implementation requirements”? Seriously?
HR departments have a habit of using this weird jargon, talking in the third person and thinking everyone else is interested in their boring waffle. Well there’s no need for it, and thats where we come in. With some major tweaks, a bottle of a tipp-ex and a computer screen coverd in tipp-ex, we changed it into an interesting and attractive job advert. We’ll pop a link up to it when it’s published.