Dodgy, biased copywriting – it must be politics
We just love all the one-sided communications that pop up around election time, and there’s nothing more dodgy than newspaper editorial.
Here’s a link to a brilliant comparison of two articles in the Scottish and English version of the Sun – Obviously neither are famous for their integrity and amazing writing, but it’s still funny to see how brazen the (English) Sun is when it’s talking about politics.
Our favourite line is:
‘Can there ever have been a more squalid spectacle than this discredited loser scrabbling on his knees to stay in No10?’
Sorry, we shouldn’t mock, but as copywriters we’re used to using emotive language to persuade and influence people, and this is far from subtle. To paraphrase Alastair Campbell’s in his recent run in with a Sky reporter, ”Calm down, have some dignity” 