The copywriting blog

We just love all the one-sided communications that pop up around election time, and  there’s nothing more dodgy than newspaper editorial.

Here’s a link to a brilliant comparison of two articles in the Scottish and English version of the Sun – Obviously neither are famous for their integrity and amazing writing, but it’s still funny to see how brazen the (English) Sun is when it’s talking about politics. 

Our favourite line is:

‘Can there ever have been a more squalid spectacle than this discredited loser scrabbling on his knees to stay in No10?’

Sorry, we shouldn’t mock, but as copywriters we’re used to using emotive language to persuade and influence people, and this is far from subtle. To paraphrase Alastair Campbell’s in his recent run in with a Sky reporter, ”Calm down, have some dignity”   

http://www.dracos.co.uk/scribblings/sun-2010-05-11/

It’s one of the first questions we’re always asked – how much does your copywriting cost?

Well with copywriting, you get what you pay for. We’re not in the business of cheap, bargain basement copywriting. You can get cheap copywriting by outsourcing to India, and can get a 600 word article for a couple of dollars. We know this because we’ve had a few big jobs rewriting the rubbish into proper copy that achieves its aims. If you just want pages of nonsense to fill 1000s of web pages then we’re not for you. This copy will turn your customers off and lose you sales.

On the other hand, we’re not going to charge you £10,000 for a sales letter that pulls in extra money for you. That’s part of our job and we don’t need to take a percentage of your extra sales. Just buy us some nice biscuits if we make you an extra million

So anyway, back to the question. what does copywriting cost? The answer is, it depends.

It depends on what you’ve got, what you need and how much you want. On average we charge £40 per page of SEO website copywriting. It takes an hour or two to write a killer website page, so we’re not charging any more than any other professional service – and our expert writing can make you money too with extra sales, happy customers and more customer interest.

So don’t focus on charges and prices – maybe rather than ‘what does copywriting cost?’, maybe the question should be ‘how much can good copywriting make me?’

And the answer to that, is ….. loads.

Jingle jingle jingle – Christmas is coming and we’ve been writing lots of Christmas words. But enough about words – you really want to know about our cat don’t you?

So you know our newly recruited copywriting cat? Well she’s got a name now.

We’ve named her Bluebell in memory of Oliver Postgate who died recently. Trivia fans will know that bluebell was the name of the donkey in Ivor the Engine. Our cat isn’t a donkey, she’s a copywriting cat, but we think it’s nice to remember a hero from our childhood.

Not much about copywriting news or anything – just a warm, Christmassy cat – but never mind. We’ll be back after Christmas with more on website copywriting, editing and cats.

Merry Christmas from the writing agency team including Bluebell

We’ve now got an official copywriting cat!

She hasn’t got a name yet, and she doesn’t live with us, but we’ve sort of adopted her by proxy. And we’ll be putting her to work with our team of professional copywriters. It’s not yet clear how good she is at copywriting, if she knows the ins and outs of search engine optimisation or what her favourite words are, but she likes comfy beds and scoffing cat food. If she’s no good at writing, she can make the tea or something.

So what should we call her? Ideas so far include:

• Mrs Bigglesworth
• Gloria
• The Groak

For a team of copywriters you’d think we’d come up with some better names. What do you think we should call her? Let us know, or it’ll be Gloria, and no one wants that do they?

Here at the writing agency we’re thrilled that the new David Lloyd website has just gone live.

It was a really urgent job, and a deadly race against time to complete over 50 pages of website copywriting fast. But if you need fast website copywriting it doesn’t mean you have to settle for bad website copywriting. At the writing agency we have a nice big team of specialised website copywriters to call on, and get the job done.

Website copywriting – fast, furious and top quality

This was fast website copywriting at its best for maximum SEO compatibility and great client impact. We all worked to tight deadlines to finish this website copywriting fast, and we got it to the client ahead of schedule and right first time.

Have a look at our latest copywriting work and tell us what you think.