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	<title>for copywriting that sparkles</title>
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	<description>a world of words and stuff</description>
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		<title>Dodgy, biased copywriting &#8211; it must be politics</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2010/05/11/dodgy-biased-copywriting-it-must-be-politics/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2010/05/11/dodgy-biased-copywriting-it-must-be-politics/%#comments</comments>
		<pubDate>Tue, 11 May 2010 16:29:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting - what we think]]></category>
		<category><![CDATA[Copywriting hall of shame]]></category>
		<category><![CDATA[Copywriting news]]></category>

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		<description><![CDATA[We just love all the one-sided communications that pop up around election time, and  there&#8217;s nothing more dodgy than newspaper editorial. Here&#8217;s a link to a brilliant comparison of two articles in the Scottish and English version of the Sun &#8211; Obviously neither are famous for their integrity and amazing writing, but it&#8217;s still funny to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Starflower oil, netbooks rally driving and SAD lamps</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2009/05/08/starflower-oil-netbooks-rally-driving-and-sad-lamps/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2009/05/08/starflower-oil-netbooks-rally-driving-and-sad-lamps/%#comments</comments>
		<pubDate>Fri, 08 May 2009 15:49:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our copywriting work]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=93</guid>
		<description><![CDATA[Starflower oil, netbooks and rally driving experiences and SAD lamps, it&#8217;s all in a day&#8217;s work for a website copywriter. You have to be an expert in everything, and be able to pull out the unique selling points that will get your readers excited. We&#8217;re writing optimised copy for lots of small websites at the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Really, really, really bad writing :-(</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2009/04/17/really-really-really-bad-writing/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2009/04/17/really-really-really-bad-writing/%#comments</comments>
		<pubDate>Fri, 17 Apr 2009 13:48:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting hall of shame]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=88</guid>
		<description><![CDATA[Here&#8217;s an example of some dodgy writing we&#8217;ve looked into recently and it nearly made us cry. It&#8217;s copywriting for a job advert (quite a dull job actually) , but there&#8217;s not reason why a dull job needs a dull advert. Have a look at this paragraph and see if it makes you want to apply. The achievement of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does copywriting cost?</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2009/01/09/what-does-copywriting-cost/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2009/01/09/what-does-copywriting-cost/%#comments</comments>
		<pubDate>Fri, 09 Jan 2009 13:27:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting - what we think]]></category>
		<category><![CDATA[Copywriting news]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[cost]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=80</guid>
		<description><![CDATA[It depends on what you've got, what you need and how much you want. On average we charge £40 per page of SEO website copywriting]]></description>
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		<title>Bluebell the copywriting cat</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2008/12/22/bluebell-the-copywriting-cat/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2008/12/22/bluebell-the-copywriting-cat/%#comments</comments>
		<pubDate>Mon, 22 Dec 2008 16:30:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting news]]></category>
		<category><![CDATA[bluebell]]></category>
		<category><![CDATA[cat]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=78</guid>
		<description><![CDATA[Jingle jingle jingle – Christmas is coming and we’ve been writing lots of Christmas words. But enough about words – you really want to know about our cat don’t you? So you know our newly recruited copywriting cat? Well she&#8217;s got a name now. We&#8217;ve named her Bluebell in memory of Oliver Postgate who died [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>copywriting cats?</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2008/12/08/copywriting-cats/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2008/12/08/copywriting-cats/%#comments</comments>
		<pubDate>Mon, 08 Dec 2008 22:12:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting news]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=63</guid>
		<description><![CDATA[We've now got an official copywriting cat!

She hasn't got a name yet, and she doesnt live with us, but we've sort of adopted her by proxy. And we'll be putting her to work with our team of expert copywriters.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Copywriting companies UK</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2008/11/24/copywriting-companies-uk/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2008/11/24/copywriting-companies-uk/%#comments</comments>
		<pubDate>Mon, 24 Nov 2008 13:47:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting - what we think]]></category>
		<category><![CDATA[copywriting companies]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=43</guid>
		<description><![CDATA[Good copywriting can transform any business, but it's also a very local thing. Take copywriting companies in the US for instance, they tend to go for the long copy sales letters. These are single-page websites with big, red titles like "7 copywriting secrets GUARANTEED to make you live forever" and then a load of waffle with special offers, exciting claims and information from satisfied customers.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Website copywriting fast</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2008/11/14/website-copywriting-fast/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2008/11/14/website-copywriting-fast/%#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:52:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting news]]></category>
		<category><![CDATA[Our copywriting work]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[fast copywriting]]></category>
		<category><![CDATA[website copywriting fast]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=33</guid>
		<description><![CDATA[Here at the writing agency we&#8217;re thrilled that the new David Lloyd website has just gone live. It was a really urgent job, and a deadly race against time to complete over 50 pages of website copywriting fast. But if you need fast website copywriting it doesn&#8217;t mean you have to settle for bad website [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website copywriting without annoying words</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2008/11/07/website-copywriting-without-annoying-words/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2008/11/07/website-copywriting-without-annoying-words/%#comments</comments>
		<pubDate>Fri, 07 Nov 2008 12:33:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting - what we think]]></category>
		<category><![CDATA[Copywriting hall of shame]]></category>
		<category><![CDATA[Copywriting news]]></category>
		<category><![CDATA[bad copywriting]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=22</guid>
		<description><![CDATA[A new list of annoying words was published today, and we love it. It&#8217;s from a book called &#8220;Damp Squid&#8221; that&#8217;s full of the most infuriating phrases that make life annoying, from&#8221;at the end of the day&#8221; to &#8220;shouldn&#8217;t of&#8221;. While these phrases are most often found in speech rather than copywriting, as writers we&#8217;re [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Copywriting and ghosts</title>
		<link>http://www.thewritingagency.com/copywriting_blog/2008/10/29/copywriting-and-ghosts/%</link>
		<comments>http://www.thewritingagency.com/copywriting_blog/2008/10/29/copywriting-and-ghosts/%#comments</comments>
		<pubDate>Wed, 29 Oct 2008 14:19:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Our copywriting work]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[latest work]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.thewritingagency.com/copywriting_blog/?p=14</guid>
		<description><![CDATA[Halloween copywriting work Ok, it&#8217;s around halloween, so here&#8217;s one of our recent copywriting projects that the writing agency worked on. We were contracted to write some scary website copy for a new ghost-hunting company and we said &#8220;yes please&#8221;. They contacted us by email, rather than through a ouija board, but it was still a [...]]]></description>
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		<slash:comments>0</slash:comments>
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