Website copywriting without annoying words
copywriting squid
A new list of annoying words was published today, and we love it. It’s from a book called “Damp Squid” that’s full of the most infuriating phrases that make life annoying, from”at the end of the day” to “shouldn’t of”.
While these phrases are most often found in speech rather than copywriting, as writers we’re well used to being annoyed be words. It made us think, as website copywriters, what are our most annoying phrases we come across when we’re editing other people’s copywriting. A quick chat around our copywriters, and here’s our top 3 annoying words
- “utilise”
- “welcome to our website”
- “click here”
Grrr, it’s made our website copywriters angry just thinking of them, and if you send us any copy with them in, they won’t be there once our website copywriters have finished.
It’s for your own good, honestly!